UX Research

User research is all about understanding how your users behave, what they need, and their motivation behind. Unveiling your customers’ reasoning for purchase helps us create informed design solutions for SaaS, MarTech and other industries. Backed by user research, we bring your products and services the surefire success with users.

Get Your UX Research Done

What we offer

Know your audience from A to Z

Solid UX research lies at the core of any cohesive, well thought-out design strategies. Unlike poor design offerings limiting themselves to a simplistic UI approach that gains no long-term results, user research provides businesses with holistic design solutions that really work.

Based on UX research, your SaaS or MarTech design can efficiently address all the user-specific needs of your target audience. Even more so for user experience improvement, as the research lets you pinpoint your customers’ purchase behaviors and proactively streamline your offers to their ever-changing needs.

With accurate insights gained via UX testing methods, you can easily cut operational costs and boost the efficiency of your marketing, sales, and tech support teams. In the long run, you can capitalize on cost optimization, nailing down your target audience, and reliable visually perfect designs.

How to leverage UX research methods?

Getting more value with UX research services

Understanding your user needs via conducting UX research is pretty far from a one-step action, as it might seem to the uninitiated. Be it a brand new design project or redesign for your SaaS, MarTech, FinTech, or any other business, we take an in-depth dive into how your users think and behave to build a profound step-by-step roadmap for your design business strategy.

No matter what industry vertical you are in, succeeding in the B2B market may take a lot of time and effort to win competitors and acquire new customers. Here’s where you need professional assistance to get UI/UX design things done right. With quantitative and qualitative research methods, we zero in on the specifics of both your business vision and your user behavioral patterns.

We ensure robust functionality and smooth usability of your design/redesign assets. Providing you with a complete set of the latest UX research & testing tools for you to enjoy the boost of lead generation and profit margin numbers that include, but are not limited to:

  • User Group/Cohort Analysis
  • Triangulation
  • Journey Mapping
  • Card Sorting
  • Benchmark Testing
  • Participatory Design
  • Field Study
  • Diary Study
  • Surveys
  • Multivariate and A/B Testing
  • Eye Tracking
  • Usability Lab Testing
  • Remote Moderated Testing
  • Remote Unmoderated Testing

Our approach

All-Out UX Research Process

We leverage innovative yet tried-and-tested UX research methods and tools to design actionable products catered to both your business needs and customer satisfaction. Guiding you through the entire user research process, we deliver you exceptional design value powered by analytical data-driven insights.

Here’s our success formula with the five Ds behind it:

1. Discover user personas & needs

We identify UX-related issues while capturing user intents, behaviors, and perceived satisfaction.

2. Define design outline ideas

We closely scrutinize the tasks scope needed to be done and pinpoint the most relevant insights.

3. Devise solutions & alternatives

We brainstorm and justify the brightest findings as we build consistent design flows and strategy roadmaps.

4. Develop prototypes & evaluate testing results

We run, proof-test and validate multiple hypotheses to ensure the reliability and business viability of our design concept.

5. Deploy products & measure user feedback

We streamline and release a ready-to-use design solution that is go-to-market and open for measuring new user interaction.

Results and Benefits

Take your business advantage with UX research

Every product or service has its own unique pool of customers with their specific needs and buying preferences. To attract new users is only half the battle. To engage and retain newly acquired customers while making them buy from you on a regular basis is much more important.
UX research is what helps you break new grounds of customer experience and satisfaction. Here’re the core benefits you and your customers most certainly enjoy with our user research services.

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Your business

  • Insightful picture of target audience, its intents & pain points
  • Project cost optimization
  • UI design efficiency powered by UX takeaways
  • High app/website performance
  • Improved productivity of client support, sales & marketing teams
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Your end-users

  • Provide users with exact answers by addressing their specific needs
  • Great impressions with robust functionality, fast loading times, lags free, mobile responsiveness etc.
  • Feature-rich UI along with superb usability
  • Enhanced digital experiences on every step of customer journey, be it acquisition, engagement, or retention
  • Improved UX leading to brand loyalty and repeat customers

Testimonials

The reasons our clients love working with us

Reach out

Ready to support your every idea

  • Need to enhance user experiences with your startup or SaaS product?
  • Want to improve your lead generation and boost conversion rates?

Gain a competitive edge with robust UX design solutions from DZCrew.

We’d like to hear from you. Just drop us a line sharing your project details. We’ll get back to you shortly.

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  • Need to enhance user experiences with your startup or SaaS product?
  • Want to improve your lead generation and boost conversion rates?

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