Our Approach

Enjoy flexible designs that create great personalized user experiences

We dovetail your niche-specific business vision with individual needs of your customers. Based on accurate UX research data, we combine the latest tech innovations with tried-and-true design practices to make solutions you can capitalize on.
Here’s how our design process goes to help your SaaS business or startup truly resonate with your audience.

Research

1. Product strategy

Coming up with a unique selling proposition for a design project, we immerse into your business vision and the industry vertical you are in. We analyze competitors, research market specifics, identify issues, and set up tasks and timeline to underpin further design development.

  • Business discovery
  • Problem statement
  • Competitive analysis
  • Scope & requirement outline
  • Product roadmap
2. UX research

We turn an attentive ear towards the purchase needs and intents of your customers. Emphasizing with target users lets us make high-precision hypotheses for creating long-lasting user relationships via design.

  • Behavioral patterns
  • Quantitative & qualitative research
  • User interviews & surveys
  • Contextual observation
  • Feedback data analysis

Exploration

3. Define design methods

Based on project requirements and user research insights, we connect the dots to get a clear picture of your design. With regard to project scope, we prioritize tasks and features, and justify propositions.

  • User personas
  • User stories
  • Customer journey mapping
  • Feature & task prioritization
  • Concept testing
  • Design planning

Prototype

4. Wireframing and prototyping

We create low- and high-fidelity guidelines for a clearer product presentation. It helps define structures and layouts, and validate design patterns and elements.

  • Comprehensive static wireframes
  • Click-through prototypes
  • Paper mockups
  • Functionality & navigation overview
  • Interaction flows
5. Visual design

Visualization of design details allows you to assess the future look of an app or website. It gives a meaningful overall picture of design style, feature sets, and unique brand identity.

  • Comprehensive static wireframes
  • Click-through prototypes
  • Paper mockups
  • Functionality & navigation overview
  • Interaction flows
6. Interactive prototype and Usability testing

Actionable prototypes let us prove-test user interaction across your design. Usability A/B testing helps ensure the consistency and viability of all the design elements and functions.

  • Comprehensive static wireframes
  • Click-through prototypes
  • Paper mockups
  • Functionality & navigation overview
  • Interaction flows

Design Handoff

7. Deliverable assets

We bring together our design deliverables to share them with your team and make sure every project goal has been met at its fullest. You get a complete notion of what your design is, and how users interact with it.

  • Viable design assets
  • Custom UI kits and libraries
  • Holistic architecture
  • User macro & micro interactions

Support and Review

8. Dev team support & assistance

It oftentimes takes developers too long to enter the specifics of your design project. We make our design deliverables easy-to-pick for your QA and software dev teams while providing end-to-end consulting services and support.

  • Step-by-step Q&A support
  • Resizable design elements
  • Custom layouts, fonts, and styles
  • Available UI kits and libraries
  • Dedicated team calls and meetings

Tracking

9. Performance measurement of impacts & outputs

Collecting initial user feedback is a great option to check how your real design solution stacks up against your project goals and expectations. While monitoring and measuring the first-time user impressions with your SaaS, app, or website, you can realize if your UX design/redesign is up to par as expected.

  • User sentiment analysis
  • Usability bug review
  • Accessibility & security evaluation
  • Performance & productivity monitoring
  • In-page analytics

Reach out

Ready to support your every idea

  • Need to enhance user experiences with your startup or SaaS product?
  • Want to improve your lead generation and boost conversion rates?

Gain a competitive edge with robust UX design solutions from DZCrew.

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  • Need to enhance user experiences with your startup or SaaS product?
  • Want to improve your lead generation and boost conversion rates?

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