Smartphone addiction is in a full swing, especially, when it comes to applications based on technologies, expanding our objective physical world. Such digital innovations enable designers to create a certain type of reality, known as Augmented Reality. AR mobile apps are widely used in marketing, education, UI/UX design, healthcare etc. By the end of 2018, eCommerce website visits via mobile applications constituted 61% worldwide.
Designers implement different tools to combine and overlay digital elements on the physical world and make the user explore the product. The use of Augmented Reality implies adding sounds, videos, virtual images and graphics to an existing environment.
Users tend to like AR-backed mobile games and business applications as they make their everyday life not so boring, help avoid routine and foster the interaction process. What is more important, AR allows reconstructing the perception of reality in real time. That is why business owners resort to AR technologies as the means of creating the unparalleled end-user experience. This will certainly move you closer to obtaining new customers, higher conversion rates and cosmic sales.
How can AR improve your business mobile apps?
In terms of business, AR brings about new opportunities to impress your clients, enabling them to interact with a product, thus enhancing their engagement. AR-apps provide a bigger degree of personalization in comparison with traditional media content. AR applications encourage customers to make a decision on the peculiarities of the product they are interested in, before purchasing it via a mobile application. If you want to remain competitive and not to get driven from the market, it would be the best choice to take advantage of augmented reality mobile apps. There is a lot of AR-led software for new and seasoned designers on the market, which offer a slew of out-of-the-box solutions for creating great-looking mobile apps for business. So, let’s check the following top augmented reality design tools to know how to enlarge your product’s user experience and to stay afloat.
Top 5 Tools For Designing AR Mobile App
1.Vuforia This tool is viewed by developers as one of the most trendy AR platforms. It is compliant with iOS, Android, UWP, and certain smart glasses. Such a variety of hardware performance enables you to construct games and vision applications for business using a click-and-drag working cycle.
Designers are constantly developing Vuforia’s SDK. Let’s consider the essential benefits of this tool:
Object Scanner can recognize 2D and 3D elements;
The embedded vocabulary, numbering 100,000-word English, provides fast and clear text recognition;
Barcodes can incorporate data or function as markers;
Playback of video is possible, in case figure or targeted surface happens to be detected;
Transformation of different surfaces into a touchscreen by pressing the virtual buttons;
Smart glasses compatibility.
2. Wikitude The App entitles you to the possibility of designing and presenting AR elements in the blink of an eye. The most appealing feature of this tool is that you do not need any special coding skills. Applying this app, you are likely to generate augmented reality schemes speedily and effortlessly.
Utilizing the brand new improvements of Wikitude SDK, you are certain to enhance various objects, locations, images and scenes. This tool is compatible with platforms like as Android, iOS and Windows for tablets.
Having decided to employ Wikitude as an instrument to design AR-led business mobile apps, you will be in a favorable position to:
Inject and visualize 3D images via SLAM technology;
Develop applications compatible with 3D glasses;
Accumulate and keep the data in cyber space or on gadget;
Exploit services, considering location;
Supply your customers with abundant digital overlays like videos, widgets and 3D elements.
3.ARKit It meets the requirements of designing iPhones and iPads augmented reality apps. Highly qualified designers favor ARKit as this tool performs important functions like tracking, scene understanding and rendering.
RKit 2 on iOS 12 empowers several users to handle your AR business apps at the same time, with a possibility to restart later. On top of this, all the physical objects can be easily integrated into AR practices. This entitles users to bigger immersive possibilities.
Implementing ARKit, you will reap significant benefits from the following:
Object detection and tracking;
Creation of multiplayer AR games;
Environment texturing, plane discovering;
Upgraded face detecting.
4.ARCore As a primary Google’s tool for constructing augmented reality practices, ARCore facilitates a smartphone to perceive the environment and converse the information. This toolkit operates certain instruments for combining virtual data with objective reality, observed through phone camera:
Movement tracking permits a smartphone to locate itself and monitor the relevant geolocation.
Understanding the environment allows a gadget to determine such important parameters of surfaces like the size and the vertical/horizontal position of various objects.
Light estimation provides a mobile device with precise data as for the sources of light, their intensity, distance, etc.
5. MaxST The toolkit comes up with surpassing growth conditions for designing AR apps. It enhances quick and robust tracking performance across different platforms. MaxST can function in two diverse SDKs: the 2D toolkit employed for tracking pictures, and the 3D toolkit elaborated for scanning surrounding.
The most important characteristics of the latter include:
Pursuing setting and mapping the territory;
Scanning both QR codes and barcodes;
Tracking numerous targets simultaneously;
Generating lifelike experiences;
Screening the virtual elements to the full or limited extent.
With all that said, you have to realize that most of these AR design tools have a steep learning curve. This means, it may take some considerable time and effort before you have enough expertise to integrate AR-based solutions while designing your business mobile apps. When time is an issue, the perfect option is to find a team of design professionals to get the things done on time and on budget.
Yet should you need a helping hand with getting your mobile apps designed, feel free to contact us right away.
Originally published April 24 2019, updated April 24 2019
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