For the uninitiated, UX website design may seem like a straightforward, one-piece process. However, it is pretty far from being that simple. In my previous articles, I explained why creating a website user interface should be treated as a long and diversified (in terms of specialists and the tasks they perform) procedure. Usually, it presupposes a number of separate, albeit interrelated, step-by-step actions leading to the final development stage.
To tell the truth, I am quite happy with the fact that more and more eCommerce website owners are becoming conscious about the importance of wireframes and mockups getting included in the web design workflow. Now it is high time to emphasize some more essential website design ideas that unfortunately go unnoticed too often so far.
Why UX is needed in eCommerce
It is perfectly clear that having user-experience optimized is by far the most vital objective for any online business. No matter what size and type this eCommerce project is. Today there have appeared handy UX roadmaps to help online retailers boost their customers’ satisfaction with the products they offer. The same holds true when it comes specifically to UX design. If you are going to drive and retain more traffic to your website, make sure you provide your customers with a personalized user interface. However, even when you have in-house UX website designers in your team. It is highly likely that they are not aware of how to improve UX in the right way.
OMG, could I just skip the UX stage?
Well, you can try to, since many businesses, especially start-ups, ignore the importance of UX in web design. There is only one thing to mention here. You will not succeed online and have to design your own website over and over again until it is too late. So when are supposed to build a UX flowchart in the UI design process?
As I mentioned above, any UI design process undergoes several stages. After you ideate the product, define your buying personas and sketch out a preliminary UI plan. It is just the right time for a UX flowchart to come into play. If you dare to proceed with prototyping without a proper UX flowchart under the belt, you will definitely fail to deliver your business value to the customers. Just bear in mind, even if all your team, friends and you like the way the website or app looks, prospective customers may find UI and functionality rather clumsy and unattractive. That is why I do recommend you to perfectly realize what your personas would appreciate. Think of that on each step of their journey before creating mockups and wireframes.
Some advantages of using UX flowcharts
Let’s see how you can benefit from using UX flowcharts in case you decided to design your own website. Flowcharts are usually the diagrams with a sequence of certain actions or tasks to be done within a complex activity. In website or app UI design it is a great tool for improving user experience. For instance, wireframes are no match for flowcharts as they deal mostly with static layouts. In the meantime, UX flowcharts enable the interaction between UI and a UX website or app user in dynamic contexts. Also, flowcharts help a business owner get the overall picture of a soon-to-be user interface. Here is a list of advantageous features a good UX flowchart can contribute to the entire web development workflow.
1) UX designers create an accessible environment for collaborating with the rest of the team. I mean to say that all the experts engaged in the dev/design process can openly contribute ideas for improving certain nodes or layouts. It holds true even at later phases, when it is necessary to add up some useful features.
2) Everyone of the management staff, for example, a project supervisor can at any moment check out how far the design progress is and whether the optimization criteria based on customer behavior are taken into account.
3) Designers utilize a flowchart to streamline the prototyping stage and anticipate the usability of the further UI and its interaction with end-users.
4) Developers have a great prerequisite instrument to consult before they start writing a code. Such a flowchart can help understand how some nodes relate to each other and how they respond to users’ actions.
5) Sales folks get unique insights on how to communicate with prospective customers, since they have a great deal of knowledge of typical contexts their web or app users are into. With a UX flowchart in mind a sales team can drastically improve business performance and plan a customer acquisition strategy.
Choosing UX flowchart templates for your business
Quite recently, a lot of pre-made UX flowchart templates have appeared on the web development and UI design market to cater to various eCommerce needs. There already exist numerous template-generating programs and stocks offering businesses to skyrocket UX in the blink of an eye.
In my viewpoint, this is kind of a thorny question whether you should opt for these tools or not. Programs are quite glitchy and difficult to master for novices. Ready-made templates are too generic, meaning there is no one-size-fits-all solution on the Internet to please your very business project. Most of them lack a personalized touch and smart intuitive examples are rare. In other words, employing UX flowchart templates is hands down acceptable, provided that it is fully customizable to meet your own business needs and can really cut the mustard
I hope you have enjoyed the article. Here is also a small bonus for my regular readers and for those interested in improving UX for a website or app design. Feel free to download this UX flowchart template that works well for many of my recent customers and partners. You can contact me anytime you need my assistance with your UX design matter.